The High Fashion Group has always been committed to the mission of carrying silk culture forward and revitalizing the glory of silk. We integrate traditional craftsmanship with modern methods to place silk on the path of internationalization in fashion, technology and innovation. As the Belt and Road strategy continues to expand, the Group will bear an even greater responsibility to pass on silk culture at more and more major national events.
The High Fashion Group once again stepped onto the world stage and presented a Chinese silk scarf to the heads of state and 6,000 Chinese and foreign journalists which represented Chinese culture, Hangzhou heritage and the High Fashion Group’s good will.
Inspired by the 20 National Flowers of the participant countries at the G20 Summit, the bouquets were designed in original Chinese painting techniques, such as freehand brushwork, meticulous brushwork, and sketches, to fuse the two Chinese elements of silk and paintings into each other, with the image of Hangzhou Municipal Flower, the Osmanthus, joined to honor the city where the summit was held and symbolize the friendship of the 20 countries.
The 2016 G20 Summit was based on the theme of building an innovative, energetic, interconnected and comprehensive world economy, using “information and interconnection” as its creative source and applying an international perspective, varicolored information combinations, ingenious conception, and unique craftsmanship to present Chinese and foreign journalists with the scarves bearing Chinese culture and commemorative significance.
Combined the characteristics of traditional Chinese cheongsams with modern aesthetic requirements, interpreting the elegant Chinese style cheongsams with fresh Chinese ink painting design, and meticulously designing the G20 welcome ceremony cheongsams. The graceful silk georgette paired up with anti-wrinkle silk satin printed with the Fuchun Mountain image has materialized the special charm of silk as well as the glamour of Hangzhou.
At the 2014 APEC meeting, 21 heads of state and their wives appeared in traditional and innovative new Chinese outfits at Beijing National Aquatics Center, as known as the Water Cube, and played out a classic scene. Exquisite and elegant Chinese-style clothing amazed the world, and the High Fashion Group supplied the fabric for these clothes.
The design of the APEC leader's clothing arose out of a continuing tradition of exquisite craftsmanship and walking the Silk Road once again for inspiration. The “Heme”, “Tianxiang”, “Tianli” and “Tianjiao” fabrics are collectively known as the “Tianzi No.1” fabrics. The inspiration for the designs came from architectural artifacts on the Silk Road and Dunhuang murals. The inspiration for the palette came from mountain and river vegetation, imitating the unique colouring of overlapping light and shade from plants and rippling water. The garments were made of 100% 6A silkworm silk and top grade wool and developed according to the ancient Song brocade method. Each fabric was made up of different colours, and those eventually used in the clothing for the leaders included imperial palace red, rose red, royal purple, navy blue, peacock blue, light blue, light purple and others.
The High Fashion Group became a licensed silk product enterprise at the 2008 Beijing Olympics, representing the debut of Chinese silk at the Olympics.
On August 9, 2008, the Xiangyun Cottage provided by the High Fashion Group was exhibited in the Beijing Olympic Public Area on behalf of Zhejiang Province and caused a sensation. During the Olympics, thousands of foreign athletes, government officials, and people from all over the country visited and were left with a deep and beautiful impression.
On November 15th, 2016, the Group donated the G20 national silk scarf to the Zhejiang Merchants Museum on behalf of the silk industry. Since then, the Group’s national gift products have been added to the permanent collection and exhibited by the Zhejiang Merchants Museum. The generous donation from High Fashion Group not only allows the general public closer access to these G20 treasures, but also contributes to the continuation and development of the Chinese silk industry. This is not only a testimony to the Group’s innovation in the post-G20 era, but also a tribute of respect paid to the Zhejiang merchants’ community as well as an honor, urge, and encouragement awarded to the Company itself.
On January 17, 2018, more than 30 precious silk pieces manufactured by the High Fashion Group were donated to the Silk Museum of Zhejiang University of Technology as a permanent collection. These include the silk newspaper produced in the 1990s for the 50th anniversary of the founding of the country, an ancient loom, silk paintings printed in the 1980s, modern silk jeans, the G20 national gifts, the G20 journalist gifts and the APEC summit "Tianzi No.1" fabrics. While digging deep into and carrying on the silk culture, we also don't forget to share and let more people witness the power of scientific and technological innovation in transmitting the endless charm of silk.