On 5 November 2019, the highly anticipated Second China International Import Expo (CIIE) officially kicked off. Xi Jinping, President of the People's Republic of China, delivered a keynote speech on "Openness and Cooperation for a Shared Future" at the opening ceremony of the CIIE. In this open and shared global event, participants from all over the world forge friendship and discuss business opportunities with each other.

On 4 November, on the eve of President Xi Jinping’s strongest calling for "opening up", the "Oriental Expo Night" cum 2019 Supply-Demand Matchmaking Conference of CIIE, jointly organized by the Shanghai Municipal People’s Government Cooperation and Exchange Office, the Changning District People’s Government and Orient International (Holding) Co., Ltd. was grandly held in Shanghai.

Well Lam, Managing Director of High Fashion (China) Co., Ltd. was invited to attend the conference, and witnessed a more open and shared Chinese mind with 100 exhibitors from 33 countries and regions on 5 continents.

—— Strategic Partnership Signing Ceremony ——

Devoting ourselves to silk fashion for 41 years, High Fashion has laid solid industrial foundation and gathered high-quality resources at home and abroad. High Fashion (China) Co., Ltd. has already successfully signed a strategic cooperation agreement and extended cooperation agreement with Shanghai Hongqiao International Import Commodities Exhibition Co., Ltd. on 25 September.

This indicates that from now on, High Fashion will follow the principles of “carrier integration, platform co-construction, information co-sharing, and demand co-solving”, play its role functioning as a business park and platform, and continue to promote and deepen the  "365-day" transaction service platform construction in Zhejiang (Hangzhou), a key area in the Yangtze River Delta, so that the benefits of CIIE will reach more cities, enterprises and people.

—— Award Presentation Ceremony——

At the matchmaking conference, High Fashion (China) Business Park has officially been awarded as the extended platform of Shanghai CIIE and Hongqiao Pinhui Zhejiang Center (Hangzhou), becoming a strategic partner of Shanghai Hongqiao International Import Commodities Exhibition Co., Ltd.

Gu Yaojun, Secretary of the Party Leadership Group of the Commission of Commerce of Changning District, Shanghai (left)

Well Lam, Director of High Fashion (China) Co., Ltd. (middle)

Zhang Lei, Director of the Promotion Office of Orient International (Holdings), CIIE (right)

Well Lam, Director of High Fashion (China), shared that the CIIE is an excellent platform. With the prevailing trade protectionism around the globe, China's hosting of the CIIE not only shows the broad-mindedness as a great power, but also demonstrates China’s important position in the global market. As a Hong Kong-funded enterprise, High Fashion is very confident in the future development of the country. This time, successfully being an extended platform of the CIIE, High Fashion will definitely promote the connection of upstream and downstream, domestic and foreign industrial resources, and accelerate the synergistic development between different regions. We also welcome all domestic and foreign companies to visit High Fashion.

—— CIIE Extended Platform & High Fashion Platform——

This matchmaking conference focused on the two themes of "CIIE" and "Yangtze River Delta Integration", and assumed the role of "key channel, key hub, key platform, and key force" of the CIIE. As a key point of contact, the Hongqiao Import Commodity Exhibition and Trading Center ("Hongqiao Pinhui") also serves as the main platform to undertake the spillover effects of the CIIE.

In the post-CIIE era, Hongqiao Pinhui will continue to advance the establishment of a favourable environment for open cooperation and mutual benefits, and provide market and investment opportunities for more countries and enterprises to achieve common development.

As an international enterprise covering the entire fashion industry chain, High Fashion leveraged the strategic opportunity of the CIIE and Yangtze River Delta Integration and signed the agreement as the extended platform of CIIE. This signifies the corporate's response of "Openness and Cooperation" by President Xi and the CIIE theme of "New Era, Shared Future", and also expresses the determination of High Fashion seeking in-depth cooperation and building an "international fashion industry integration platform".

With the “Belt and Road Initiative” as the background, our own industrial chain resources as the foundation, and the global talents in the design field as the connection, High Fashion proactively builds a global fashion industry integration platform. High Fashion's goal is to become a landmark of Zhejiang's fashion industry and to further promote in-depth and win-win cooperation in the fashion industry of various countries, which largely shares the same purpose of the CIIE of establishing a platform of open cooperation.

"We need to promote development through opening-up and deepen exchanges and cooperation among us. We need to 'join hands' with each other instead of 'letting go' of each other's hands. We need to 'tear down walls', not to 'erect walls'," shared by President Xi.

Guided by President Xi's speech on "promoting reform and development through opening-up", High Fashion will give full play to the great role of the business park as an extended platform, actively integrate into the new opening-up structure of the country, bring in more international high-quality fashion resources, and expand internationally to take advantage of overseas markets and resources, expediting the nation's "Go Out" Policy. Let us look forward to it together!